Being in the specification limits is a natural talent for the Indians. If you're a customer wanting a product only in the specification limits, then I tell you, the suppliers can make the full use of you, for his/her business. Speaking of specification limits, the main thing that leads to this post is the experience of being a customer. As a customer what do you exactly need. You want the manufacturer to be in your specification limits, or make him hit the target almost everytime?? Long before somebody said that for being a leader in any industry it is important to first be a good customer. Only when you're a good customer you can know the value of the product. The one who owns will know how hard he has worked for it. It is true indeed, otherwise, the famous Annapoorna started in Coimbatore would not have gone to the heights that it has reached now. The founder first came to Coimbatore and noticed that so many passengers travelling to Coimbatore early in the morning, do not find any good coffee shops and decided to start one. He knew as a customer what was wrong and that made him serve better.
Same holds good in an industry as well. You gotto see things from the customer's perspective. "If I'm the customer will I buy this product??" is a question of high importance to be answered with atmost confidence. It is a culture in India especially for the customers to not narrow down the margin for error of a product. A time has come wherein the customer settles down for a low quality product even if it is not worth the money. The taste of the customer is only for a limited period of time. He wants only the features of the product for a temporary period. This not only reduces the quality on an overall basis but also changes the way of being. The excellence in a product depends solely on the customer. The manufacturer will be happy to do business with a low quality product because of the sole reason that the product is accepted in any form. Ultimately, the customer is only losing.
Certain customers can be annoying for the shopkeepers or suppliers. I used to wonder why they've got such a mentality. They'd keep on asking questions about the product. So irritating. But ultimately, such customers are only needed to keep the quality. Only when you question the quality of the product, you're going to make the manufacturer think "What is going on with my product??" Irrespective of what the product might be. Sometimes being harsh can give way to a couple of good things. Ultimately, the aim of every businessman is to get the customer satisfied and not a customer, who gets satisfied. I think this makes the business also sustain which is very important from the businessman's point of view.
So which kind do you belong to?? A satisfied customer or the one who got satisfied without a choice??
-SATZ
